Architecture & Design, Manufacturing, and Travel & Tourism

Furniture maker designs Ford airport visitor area

March 14, 2014
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Furniture maker designs Ford airport visitor area
The visitor information area at Ford airport is designed by Steelcase and near the baggage claim. Photo via

A re-designed visitor information area is greeting travelers at Gerald R. Ford International Airport.

The space

Designed by Steelcase in partnership with the airport and Experience Grand Rapids, the visitor area, unveiled this morning, features a variety of comfortable spaces for travelers to relax.

The section is located near the baggage claim, making it convenient for travelers to seek out information while collecting their baggage.

Visitors can browse the area’s iPads or use the interactive walk-up screen to quickly find what they need, such as area restaurants, hotel contact information, cab services, weather and more.

Steelcase designed the space to serve as an attractive landing place for people.

“This space serves as a nice touchpoint for travelers to be welcomed to West Michigan, speak one-on-one with someone ready to lend a hand, wait for baggage, sit and unwind and gain easy access to information through smart technology in a relaxed, modern setting,” said Deb Bailey, community relations director at Steelcase.“It is an exciting addition to this airport in our wonderful, ever-growing city.”


As part of the Experience Grand Rapids Ambassador Program, friendly certified city ambassadors will staff the visitor area.

“Roaming ambassadors” outfitted with iPads and easily identifiable in distinct green jackets will also provide assistance to travelers.

The visitor information area will be staffed from 9 a.m. to 11 p.m., seven days a week.

“This energized and very functional space for visitor interaction is much more reflective of the overall Grand Rapids brand,” said Experience Grand Rapids President Doug Small.

Corporate partner

In addition to new visitor information area, the airport features two Steelcase business centers that were refreshed with new paint, desks, chairs and graphics.

“Steelcase does an incredible job of making sure our business and leisure travelers feel comfortable when they step foot in our airport,” said GFIA Executive Director Brian Ryks. “The new space will be enjoyed by millions of passengers and visitors each year."

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