Banking & Finance, Human Resources, and Small Business & Startups

Sheila VanZile ensures royal treatment

March 25, 2014
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Sheila VanZile
Sheila VanZile.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

Sheila VanZile lists the title of “Queen” on some of her Watermark Insurance Services business cards.

And why not? Since 2004, Watermark Insurance Services has fulfilled her vision for a concierge approach to the business, serving as a personalized resource for each client.

The agency offers a comprehensive selection of personal property and casualty insurance services, including homes, autos, boats, collections and umbrella coverage.

The focus is on competitive pricing, supported by impeccable service.

VanZile said she has "a dynamic personality with a commitment not only to my successful business, but also with a history of contributing to the community through volunteering."

“I started what is now a successful independent property/casualty insurance agency from scratch in 2005," VanZile said. "It is very rare to find a woman-owned insurance agency and even more rare for one to be founded as a startup by a woman.”

Her volunteer work spans many of her personal interests, and she's served various organizations: vice president of development for the Cascade Community Foundation; board member of St. Cecilia Music Center, where she participates in fundraising for sponsorships and Maestro Society memberships; cabinet member of the Kendall College of Art and Design Capital Campaign Committee, participating in the project that turned the former Federal Building into a new campus for Kendall in downtown Grand Rapids.

Watermark Insurance Services was nominated as a Top Women Owned Business in the $1.49 million and under annual revenue category.

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