Marketing, PR & Advertising, Real Estate, and Small Business & Startups

PR firm moves into East Hills

September 23, 2014
Text Size:
PR firm moves into East Hills
Emily Richett. Courtesy Richett Media

As it nears its two-year anniversary, a public relations firm has moved into a newly renovated office space in Grand Rapids’ East Hills neighborhood.

Richett Media is now located at 822 Cherry St. SE, next door to the Cherry Deli.

The firm is sharing the space with Baas Creative, a multi-disciplinary creative firm, specializing in video production.

Emily Richett, Richett Media founder, said she wanted to be in the East Hills neighborhood, because it’s a vibrant business district with ample parking for clients and still close to downtown.

Its “own space”

Richett said after two years of operating out of co-working spaces, the firm was ready for an office.

“Co-working spaces have been fun for collaborations, but it’s tough when you are preparing for a big meeting or launch and the other people in the office, it’s like their Friday,” Richett said. “There is a mixture of atmospheres and cultures that can be great, but it also has its challenges. We needed our own space, and we were ready for that growth.”

Although the company is still technically sharing space, Richett said Baas Creative is a great match, because the two firms share similar work styles.

“We just realized we would be really complementary businesses to work together — and partly because we have the same work styles, and we only had a few people who needed to work in the office,” Richett said.


Richett Media has grown over the past two years from a one-women firm to having four employees.

Richett now has two video-production employees and two PR coordinators working for her.

Although much of the five member team’s time is spent on-site with clients, Richett said occasionally the group needs a place to land and get work done.

“We wanted a nice modern, minimalist space that when we go to it, anyone on our team feels like it’s a place to get work done,” Richett said, noting her team is very diverse in terms of tastes and styles.

“I’m really proud of what I’ve created in two years. Providing jobs is something I never really envisioned in my life I would be doing. It’s a great thing to be able to provide someone with a job they love and be a part of the small business community.

“I’m most proud of having built a small team and to see them become invested and believe in the work of our clients and want to see these businesses grow and share their stories.”

Initial clients

Richett said she’s grateful to her initial clients, who took a chance with her when she left FOX 17, where she was a news reporter, to open her firm.

So far, one of the highlights for Richett has been the work she’s done with Team Schostack Family Restaurants, which owns 65 Applebee’s restaurants in Michigan.

“We did more than 30 grand re-openings for them around the state that generated more than $150,000 for charities throughout Michigan,” Richett said. “That was a great project to be able to work on and have such an impact in the community.”

It was also her first client operating statewide.

1950s building

Malone Development began renovations on the building at 822 Cherry St. SE, which used to house Project Rehab, in 2013.

Nearly completed, the 1950s building will house at least three business tenants on the upstairs level and four apartment units in the basement level.

Shayne Malone, Malone Development owner, said the apartments have all been rented and are occupied.

He’s still looking for tenants for the other two office spaces.  

Recent Articles by Charlsie Dewey

Editor's Picks

Comments powered by Disqus