Human Resources and Manufacturing

Whirlpool names president of North America

October 31, 2014
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Whirlpool names president of North America
Joseph Liotine. Courtesy Whirlpool

An executive who’s spent that last 10 years at Whirlpool after working at two everyday consumer brands is the new president of North America for the global appliance maker.

"Create opportunity"

Whirlpool in Benton Harbor said last week that it has named Joseph Liotine to the role, as well as executive vice president at the company, effective Nov. 1.

Prior to his promotion, Liotine was appointed president of U.S. operations and joined the company's executive committee last fall.

Liotine will report to Whirlpool’s Vice Chairman Marc Bitzer and lead all North American operations.

“Joe has proven himself a strong leader with an ability to drive profitable growth,” Bitzer said. “He brings a vast array of experiences, including sales and marketing, and he understands what it takes to create opportunity in each of the markets that comprise the North America region.”

Jeff Fettig, chairman and CEO of Whirlpool, said Liotine is “well positioned to expand his leadership responsibilities throughout North America to achieve results in line with our strategic growth priorities.”

Consumer manufacturing background

Liotine joined Whirlpool in 2004 and has held a number of leadership and administrative positions within the company: vice president of marketing for North America; vice president and general manager of Whirlpool Canada; and general manager of key account sales for the U.S.

Previously, Liotine held positions at Quaker Oats and PepsiCo.

Liotine earned his bachelor’s degree from Illinois State University and his master’s degree from the Booth School of the University of Chicago.


Whirlpool markets several appliance brands: Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul and Bauknecht.

The company employs more than 69,000 people in more than 130 countries.

It reported annual sales of approximately $19 billion as of 2013.

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