Food Service & Agriculture, Human Resources, and Manufacturing

Brewery names COO

November 13, 2014
| By Pat Evans |
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Brewery names COO
Amy Kenny. Courtesy New Holland Brewing Co.

A major local brewery continues to shift around its front office.

New Holland Brewing Co. in Holland said yesterday that it has promoted Amy Kenny to the role of COO/CFO.

Kenny has been the company’s CFO since 2012, following a stint as a financial consultant.

“As New Holland continues to grow, we are aware that we need a level of foresight when it comes to our financial and strategic planning,” said Brett VanderKamp, president and co-founder, New Holland Brewing. “Amy has provided us with exceptional direction in her role as CFO and has the expertise to usher us through this time of key development.”

New role

Kenny will oversee the finances, human resources and operations of the brewery and distillery.

She has spent most of her career in the manufacturing industry, including time at JB Laboratories.

“I believe in New Holland as a brand and am devoted to its success,” Kenny said. “It has always been my desire to be more than a scorekeeper for the company. This new role formalizes my involvement with strategic management, and I am excited about the direction of the company and the team that we have in place, to continue both growing and yet maintaining our devotion to the craft lifestyle.”

Leadership changes

The move is the latest human resources change at New Holland, with several more happening in the past several months.

The shifts started in July when New Holland converted partner and longtime key employee Fred Bueltmann from vice president of sales and marketing to vice president of brand and lifestyle. Bueltmann’s shift opened up two positions that would soon be filled.

In August, Joel Petersen was named the vice president of marketing at New Holland. He had been with the Craft Brew Alliance in Oregon.

In October, New Holland said that it had hired former Dogfish Head Craft Brewery vice president of sales Adam Lambert for the same position at New Holland, filling the other role left open after Bueltmann’s change.


The changes are also in line with the brewery’s recent revealed plan to open a $10-million taproom and brewery on Bridge Street NW in downtown Grand Rapids.

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