'Take-'n'-bake' pizza chain cooks on 28th Street
An international pizza franchise that pioneered the “take-'n’-bake” concept has opened its next location in the market.
Vancouver, Wash.-based Papa Murphy’s opened a new store in Wyoming this month at Grand Central Plaza, at 2035 28th St. SE.
The 2,000-square-foot store is the sixth Papa Murphy’s store in the country to feature the franchise's Create design, which offers a cleaner artisan feel, said Rodney Brush, who co-owns the store with his daughter, Tara.
The store employs about 18-20 staff.
The Papa Murphy’s location features pizzas that are prepared in front of customers, who then take their pizzas home and bake them.
The fresh ingredients and dough come from Coastal Produce and Gordon Food Service, Brush said.
The store also features salads, cheesesticks and cinnamon wheels.
“What distinguishes us form the competition is we have no freezers in the store,” Brush said. “All the product comes in fresh, and we slice up all the vegetables and everything ourselves."
He added that Papa Murphy’s has a 97-percent customer satisfaction rating, because the customer sees the product being made.
Brush is an experienced franchisee who’s owned Subway stores for two decades. The Papa Murphy’s is his first venture with the brand.
Brush said he’d love to open more Papa Murphy’s stores in West Michigan. He said that they have plans to start looking for another location after they have a summer under their belts.
Brush said that he likes Papa Murphy’s “growth potential, because the whole East Coast and Midwest is available.”