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Ford airport unveils logo

December 17, 2014
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Ford airport unveils new logo
Courtesy Ford airport

The Gerald R. Ford International Airport has unveiled a new logo and "brand promise" that better reflects its current and future goals.

Airport officials said today that the new logo grew out of multiple inspirations. It was inspired by the iconic shape of GFIA’s main parking canopy, but is also reminiscent of an airfoil, or the movement of air.

Airport officials said the “brand mark also brings to mind the gentle shoreline of Lake Michigan and the beauty of our West Michigan scenery.”

GFIA said the new promise encompasses an airport-wide belief that no matter what the travel plans, “getting there is better here.”

“We are pleased to unveil a new logo and promise that showcase a more modern, energetic airport, which is exactly what we are becoming,” said Brian Ryks, GFIA executive director.

During its 50th year, the airport conducted a discovery process to help refine its brand position. The process examined the airport’s current perceptual position among stakeholders, identified its key strengths and summarized the results in the simple new promise that reflects its competitive advantage — “getting there is better here.”

GFIA recently announced a $95 million investment in capital-improvement projects scheduled from 2015 through 2020.

The anticipated projects include a substantial investment in the construction of the consolidated checkpoint and marketplace, reconstruction of the terminal apron, a master plan update, and reconstruction of the north and east parking lots. In addition, the plan includes resurfacing a portion of the airfield Perimeter Road, and mid-term maintenance items associated with the public parking structure.

“We have future expansion and construction projects that will take us to an elite airport status, and we feel our new identity completes that circle of transformation, modern design and boldness,” Ryks said.

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