Craft TV network bases US operation downtown
A U.K.-based 24-hour arts and crafts TV network is rolling out its programming to millions of U.S. homes from downtown Grand Rapids.
Create and Craft said last week that it has opened an office at Calder Plaza Center, at 215 Monroe Ave. NW.
The office houses about six staff, with Create and Craft planning to double the number in the next couple of months.
Although most of the network’s programs are filmed in the U.K., some will be partially filmed in Grand Rapids.
Create and Craft said Grand Rapids is “a natural fit” for the company due to a regional economy “built around entrepreneurs and makers” and the annual AQS Quilt Week convention, which draws around 10,000 people.
"We're excited to be based in Grand Rapids, with its strong business culture, talented workforce, vibrant arts community and convenient travel location from the home offices," said Clive Briscoe, U.S. project leader, Create and Craft.
Arts and crafts TV
Create and Craft features programs and products related to crafting, quilting, sewing, knitting and the arts.
Create and Craft will begin airing in about 40 million homes in the U.S., the largest craft market in the world, on Dec. 29.
Programming for Create and Craft will be on Direct TV channels 85 and 222 and dish network channel 221, as well as online at createandcraft.com, which features project tutorials and promotions. Create and Craft also plans to release an app early next year.
Create and Craft also said that it has partnered with the craft retailer Jo-Ann, a move that will help the network “integrate” in the U.S. market.
“This partnership with Create and Craft provides an incredible opportunity to deliver exclusive product, projects and promotions to crafters and makers across the United States,” said Riddi Kline, EVP of marketing and merchandising, Jo-Ann.