Human Resources and Marketing, PR & Advertising

Janet Mason leads off camera

December 30, 2014
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Janet Mason
Janet Mason.

Editor’s note: Each issue of the Influential Women enewsletter will feature profiles of the Business Journal’s reigning 50 Most Influential Women in West Michigan. The profile first appeared in the event program.

Among her many notable achievements, Janet Mason can point to successfully leading the charge to transform Grand Rapids’ local ABC affiliate, WZZM TV 13, into a buzzing multi-media operation designed for the digital era.

Leading the station

Since 1997, she has overseen the development of additional TV newscasts, the launch of a 24/7 local weather channel, the creation of the community lifestyle program “Take Five & Company” and the evolution of online news sites and mobile apps.

Today, the entire staff at WZZM TV 13 in Grand Rapids is cross-trained for the digital age, and the company has expanded to offer additional services like search engine optimization and marketing, social media campaigns and online reputation monitoring.

All this, and Mason brought back the iconic Grand Rapids weather ball too.

In the community

Outside the four walls of business, Mason shares her leadership skills with the community, industry and early career professionals.

She has been active on the board of governors for the ABC Television Affiliates Association and on the boards for the Grand Rapids Area Chamber of Commerce and Davenport University Foundation.

She previously served six years as vice chair for the Gannett Leadership and Diversity Council, and she served the boards and executive committees of the Economic Club and YMCA of Greater Grand Rapids.

A returning 50 Most Influential Woman of West Michigan, Mason has also been recognized as a finalist for Gannett Manager of the Year, as an Inforum Inner Circle honoree and recipient of the Amazing Asian Award from the Asian Center of West Michigan.

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