Publisher re-brands global presence
A long-standing Christian publisher has re-branded to tap into the awareness of its flagship publication.
The nonprofit RBC Ministries in Grand Rapids said last month that it has changed its name to Our Daily Bread Ministries. Its non-English-speaking affiliates will adopt “the local-language equivalent” of the name.
The new name is based on its daily devotional booklet “Our Daily Bread,” which is available in more than 55 languages and was launched in 1956.
The organization said that research showed that public awareness of the RBC Ministries name was “generally low compared to the well-known ‘Our Daily Bread’ name.”
The move will consolidate the nonprofit's numerous ministries into “a more singular, connected global presence,” sharing the same name and logo mark.
Our Daily Bread Ministries distributes more than 60 million Biblical resources in more than 150 countries. The nonprofit uses various vehicles to distribute its offerings: print, radio, television, DVD, podcast, mobile app and websites.
"The familiarity of this name will help our entire ministry better connect with people around the world and expand the reach of all our Bible-based resources,” said Rick DeHaan, president, Our Daily Bread Ministries and grandson of founder Martin DeHaan.
"Although our name and logo is changing, our focus remains the same: reaching out to people all around the world with the message of God's love.”
Our Daily Bread Ministries also plans to roll out several offerings to “provide a more engaging experience” with its Biblical resources: re-launch more than 20 ministry websites; new video-based devotionals; improved mobile apps; and expanded ebook products.
Our Daily Bread Ministries, founded in 1938, has more than 600 employees and 1,000 volunteers spread throughout 37 offices.