Arts & Entertainment, Real Estate, and Travel & Tourism

Downtown hotel expands next door

February 24, 2015
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Historic ballroom sees new life as part of CityFlats expansion
The Ballroom at CityFlatsHotel is an event space in downtown Grand Rapids that can host up to 200 people. Courtesy CityFlatsHotel

A downtown hotel is taking over the address next door.

CityFlatsHotel Grand Rapids said today that it will expand into the former Louis Benton Steakhouse space, at 77 Monroe Center St. NW.

The additional space, which totals 13,000 square feet, will be used for events and a new blow-dry bar and other salon services.

Charter House Innovations, the parent company of CityFlatsHotel, is set to begin renovations immediately and plans to unveil the finished space this summer.

“We are lucky that our parent company, Charter House Innovations, is the interior design firm,” said Jack Peaphon, marketing coordinator, CityFlatsHotel. “It should make the work go very smoothly and ensure that the space fits in with the CityFlatsHotel vibe.”

The final design plans are still in the works, but Peaphon said they should be available soon.

Richard Craig has been hired as the architect for the project, and Hinman, which owns the building, will be integral in the renovation work.

Peaphon said the project’s cost isn’t currently available.


With the additional event space and its Ballroom space, CityFlatsHotel will feature four areas for weddings, special events, corporate functions and other events.

“Additional event space is something I have wanted since we opened a few years ago,” said Katie Vogelheim, The Ballroom manager, CityFlatsHotel. “We have had such success with The Ballroom that adding this space is a dream come true.”

CityFlatsHotel expects that the additional event space will increase bookings.

“Weekend special events have always booked quickly and well in advance, so we are excited to offer new options for both weekday and weekend events,” Peaphon said. “We are extremely excited to add to the versatility of our portfolio of offerings.”

Blow-dry bar

Vogelheim said she fell in love with the blow-dry concept a few years ago and is thrilled to bring it to people living, working and visiting downtown.

“Being so centrally located downtown will make it easy for anyone to stop in,” she said.

The blow-dry bar will take up about 2,300 square feet of the space.

Expanding footprint

CityFlatsHotel, which operates an original location in Holland, opened in Grand Rapids in 2011 in the former Fox Jewelers building.

A year later, the hotel expanded with the addition of The Ballroom in the Hinman building next door.

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