Human Resources, Marketing, PR & Advertising, and Travel & Tourism

Amway Grand Plaza names general sales manager

March 24, 2015
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Amway Grand Plaza names general sales manager
Christopher Schroeder. Courtesy Amway Grand Plaza

The first-ever employee of Amway Grand Plaza, who has risen to the role of general sales manager during his career, has announced his retirement and transition to a new role.

Steve Yoder will not be leaving the company, but, instead, will take a part-time position, working on group business development for AHC + Hospitality, which manages Amway Grand Plaza, JW Marriott and Marriott Courtyard.

35 years at Amway Grand Plaza

Yoder said he’s been fortunate to spend his career “employed by an organization that always treated employees like family and a valued asset.”

He also acknowledged just how much the hotel has impacted downtown Grand Rapids since it transitioned in 1980 from the Pantlind Hotel to the newly renovated Amway Grand Plaza the next year.

“There was a vision about what the new hotel could be, but I don’t think anyone fully realized the significant part it would play in the revitalization of downtown Grand Rapids,” he said.

“It’s been exciting for me to help contribute to the growth of the convention and meetings business and see what Grand Rapids has become.”

Yoder has been an important part of growing that convention and meetings business.

In 2012, he was awarded with the Supplier of the Year award by Michigan Meetings and Events, acknowledging his efforts.

New general sales manager

Amway Grand Plaza employee Christopher Schroeder will be taking Yoder’s place as general sales manager.

Schroeder has been employed with the company for 15 years, most recently serving as its director of convention services.

In the role, he served as the point person for Lansing State Association meetings.

Schroeder said he's looking forward to "continuing the great relationships that Steve has cultivated over the many years in this market."

He noted he already has experience working with many of the clients who he will be engaged with in his new role.

He’s also a Lansing native and has many ties in the area.

“I plan on taking this first year and really concentrate on getting out into the market in person to continuing great relations with current customers, developing new relationships,” he said.

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