Gaming studio tackles title with 30M users
A gaming studio in the region has been given the reins to a popular online video game to stretch its success across America and Europe.
The development team of “Heroes of Newerth,” or HoN, has been integrated into Frostburn Studios in Kalamazoo, a subsidiary of Singapore’s Garena. The announcement coincides with the game’s fifth anniversary and Garena’s acquisition of the game from its creators, S2 Games in Portage.
Frostburn Studios is a newly established office to help grow the game’s global popularity and drive the game’s development.
Frostburn is made up of six software professionals with extensive video game development backgrounds, and the studio is looking to hire several more.
“We’re delighted that ‘Heroes of Newerth’ has found a new home with us,” Frostburn Studios Director Brad Bower said. “Garena has a great track record of helping established game titles achieve their fullest potential, while still retaining the core values and spirit that made them unique.”
Bower added that with Garena’s support, the studio is confident it can take the popularity of "Heroes of Newerth" to "a whole new level."
“We found a lot of synergy in how Garena and 'Heroes of Newerth' work and are extremely excited to welcome them to the Garena family,” said Mars Zhou, senior director, Garena Online. "Having achieved immense growth within Asia, we are striving to extend Heroes of Newerth’s success to America and Europe."
“Heroes of Newerth” is a “dark, gritty and fast paced" multi-player online game that features team based and player vs. player matches.
The game has more than 30 million registered users worldwide. It is available on Linux, Mac and Windows operating systems.
Bower, who has worked with the game since 2009, will focus on developing deeper community engagements and quality in-game experiences.
Frostburn Studios hopes to create a more interactive and intensive game with large-scale tournaments and new in-game features.
Garena Online was established in 2009 and publishes games such as “FIFA Online 3,” “League of Legends” and “Path of Exile.”
Much of Garena’s focus is in Asia, on its Garena+ network.