Retailer reports $400M in digital-coupon redemptions
A retailer has reported that millions of its customers have "clipped" and redeemed more than $400 million in digital coupons over the last five years.
The digital savings and rewards program mPerks by Grand Rapids-based Meijer is growing up.
Since its 2010 launch, the program has registered 4 million members who have clipped more than 1 billion digital coupons, saving more than $400 million, Meijer said last month.
This year, the program set a new company record with $100 million in savings.
Not bad for only being five.
“It's great to see how much mPerks has grown over the past five years to provide our customers with a digital resource that personalizes their shopping experience and maximizes their savings in a huge way,” said Michael Ross, VP of digital shopping and customer marketing, Meijer. “We're dedicated to using technology that improves and expands their shopping experience.”
The program was launched as a digital-coupon program that could save customers clipping and checkout-register time, but it soon evolved into a multi-faceted rewards program.
“The popularity of digital coupons and shopping apps is at an all-time high as price-conscious shoppers are realizing how much their iPads, tablets and mobile phones can be used as a tool to help stretch family budgets,” Ross said. “We’re especially proud that so many of our customers are taking advantage of the time- and money-saving resources we offer and continue to enhance.”