Brewery and clothier map beer-release tour
A beer by a pair of Michigan-based collaborators is back on the shelves.
New Holland Brewing Co. and Dearborn-based Carhartt, a clothing company, have teamed up to release The Carhartt Woodsman, a barrel-aged pale ale, for the second year.
The 4.5-percent-ABV beer was first released last year and is available across the country.
“Our collaboration with Carhartt has been rich with story,” said Fred Bueltmann, VP of brand and lifestyle, New Holland Brewing Co.
Bueltmann added that New Holland is “looking forward to hitting the road” to “create some more.”
The tour begins this evening at the New Holland pub in Holland and then heads to Empire, Lakeview and Detroit before heading out to Columbia, Mo. and finishing in Lakewood, Colo. on Sept. 22, prior to the Great American Beer Festival in Denver next week.
The crew will ride in a 1947 34-foot Spartan trailer that has been renovated for outside service.
Stop highlights include Empire Hop Farm, the Carhartt Store and HopCat Detroit.
Michigan native and finalist from the TV program “The Voice” Joshua Davis will join the tour for the finale in Lakewood. On Sept. 24, the tour will also stop at Herb’s in Denver with the band Funkilinium.
New Holland Brewing said each stop will feature storytellers, musicians and artists from the two companies and more “who make our country's landscape unique,” including Drew Nelson, Nicholas Barron, Bryon Friedman, Laith Al-saadi and Kyle Bice.
Bueltmann will host the events as “The Beervangelist.”
Proceeds from the tour will support Glen Arbor Township’s Disaster Relief Fund.