- people on the move
Company pedals coffee tricycles around downtown
Cold-brew coffee will be biking around downtown during ArtPrize.
Direct Trade Coffee Club in Grand Rapids, a subscription coffee-delivery service, is the official coffee sponsor of ArtPrize and has decided to send out tricycles equipped with nitro cold-brew coffee distribution systems.
The company’s cold-brew coffee will be found wherever the trikes are throughout ArtPrize.
The coffee company also distributes its cold-brew coffee to several area establishments that serve it on draft.
The company recently began increasing its production of the coffee, which was featured in Esquire magazine earlier this year: “Direct Trade Coffee Club in Grand Rapids, Michigan, offers the best nitro cold brew I’ve had so far,” the magazine says in an article titled “Five New Ways You’re Gonna Drink Iced Coffee This Summer.”
To brew the coffee, Direct Trade Coffee Club co-owner Chad Morton uses a 3-to-1 coffee-to-water ratio and allows it steep for about 20 hours. After several filtrations, he puts the coffee in a keg and combines it with nitrogen.
The company said the process creates a smoother, less acidic and less-bitter product than hot-brewed coffee.
“It’s much sweeter, and the chocolate flavor is incredible,” Morton told the Business Journal earlier this year. “The nitro adds the body and smoothness.”