Food Service & Agriculture, Real Estate, and Retail

Frozen custard and steakburger chain enters market

September 29, 2015
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Freddy's Frozen Custard & Steakburgers line
The Freddy’s Frozen Custard & Steakburgers franchise serves more than 300 locations across the U.S. Photo via fb.com

A national chain of frozen custard and steakburger restaurants is entering the Michigan market through West Michigan.

Freddy’s Frozen Custard & Steakburgers — which is designed to capture the feel of the early diner culture of the late ‘40s — said last week that it's opening a restaurant in Grand Rapids.

The "fast-casual" restaurant will be located in a previously vacant lot in front of Meijer on Plainfield Avenue NE, and the address hasn’t been assigned by the county yet, said Lexie Pearch, a spokesperson for Freddy’s.

Construction started this month, and the restaurant is expected to open early next year.

The Freddy’s location will be run by franchisee Joe Reber with Raine Development LLC.

Wolverine Building Group in Grand Rapids is serving as contractor.

Freddy's

The 3,925-square-foot building will seat about 106 customers and have additional seating available on the patio. There will also be drive-thru service.

“Freddy’s brings to life the America of the late 1940s and early 1950s, a post-war era of pride and values focusing on unity and quality family time,” Reber said.

“Our guests will see walls of the restaurant filled with genuine photos of 90-year-old restaurant co-founder Freddy Simon, who also served in World War II.

“We’re excited to make our Michigan debut.”

Freddy’s menu features lean beef steakburgers, Vienna Beef Chicago-style hot dogs, shoestring fries and chili, as well as desserts prepared with chocolate or vanilla frozen custard.

Freddy’s Frozen Custard & Steakburgers, founded in 2002, is based in Wichita, Kan. and serves more than 150 locations across the U.S.

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