Construction, Small Business & Startups, and Technology

Modustri names COO

September 30, 2015
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Todd Tjoelker
Todd Tjoelker. Courtesy Modustri

A startup maker of measurement and data-collection software and hardware for the heavy equipment industry has appointed an experienced product development exec its chief operating officer.

Modustri in Grand Rapids said last week that it has named Todd Tjoelker to the position.

COO role

Tjoelker will oversee the startup's operations, including product development.

Tjoelker will help manage the commercialization of Modustri’s sensor products and be charged with bringing "the Internet of Things to the heavy equipment industry."

The company’s products provide users with real-time data for machine health, operator performance and preventative maintenance. The products have applications in several industries, such as construction, transportation and energy.

“Sensors will make heavy equipment more efficient in the field,” Tjoelker said. “They are the eyes and ears of a field network for owners, operators and technicians. The next phase for Modustri is to use these sensors to create the smartest, most-connected equipment fleets in the world.”

Brian Steketee, founder and CEO of Modustri, said the startup’s software and hardware bring “unprecedented visibility” of heavy equipment in the field and actively connect job sites and machines in an effort to make them “smarter, more efficient and cost effective.”

“Todd’s extensive experience with enterprise growth and product commercialization makes him a perfect fit for the next phase of Modustri’s technology,” Steketee said.

Modustri entered into a strategic alliance with Caterpillar this summer to collaborate on developing technology to enhance Caterpillar customers’ ability to measure wear on parts.

Tjoelker background

Most recently, Tjoelker worked at GE Aviation in Grand Rapids since 2007, where he initially started as a senior program manager, before serving as the global product leader for Mission Systems for nearly four years.

Previously, he served in management, product development and technical roles at Benteler Automotive in both North America and Germany.

Tjoelker holds a bachelor’s degree in aerospace engineering from the University of Michigan, an M.B.A. from Grand Valley State University and has completed an Accelerated Development Program at the London Business School.

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