Human Resources, Lakeshore, and Manufacturing

Whirlpool names president and COO

October 21, 2015
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Marc Bitzer
Marc Bitzer. Courtesy Whirlpool

A man with years of international experience as an executive is the new president and chief operating officer at Whirlpool.

Benton Harbor-based Whirlpool Corporation said today that it has named Marc Bitzer to the role, effective immediately. The global appliance maker also appointed Bitzer to its board of directors.

The role

Bitzer will be responsible for "all global operations."

Jeff Fettig, chairman and CEO of Whirlpool, said Bitzer is an exceptional leader at the company, with broad global experiences and unique qualifications.

“I have great confidence in Marc’s ability to lead our global operations in driving both growth and value creation across our operations and advancing the company’s strategy with our global leadership team,” Fettig said.

Bitzer background

Bitzer joined Whirlpool Europe in 1999 as VP of the Bauknecht brand group.

He was named SVP of marketing sales and services for Whirlpool Europe in 2000 and president of Whirlpool Europe in early 2006, before serving as president of Whirlpool North America and Whirlpool Europe, Middle East and Africa.

Most recently, Bitzer was named vice chairman in 2014, with accountability for the company's North American and European businesses.

“Marc has consistently demonstrated he is an outstanding leader who has delivered strong results in his previous roles in both North America and Europe,” Fettig said. “During the past year, he and our European team have done an excellent job in integrating our major acquisition in Europe.”

Bitzer also worked for eight years with Boston Consulting Group in Munich and Toronto, where he was named VP in 1999.

He holds an M.B.A. and a doctorate from the Switzerland-based St. Gallen Graduate School of Business, Economics and Law.

Vice chairman retirement

Whirlpool also said today that Michael Todman, vice chairman, will begin his planned retirement at the end of the year.

Todman has worked for Whirlpool since 1993 and played a role in overseeing regional businesses, responsible for the acquisition and integration of Hefei Sanyo in China and led operations in Asia, Latin America and Global Information Systems.

“Mike Todman has been a key leader and has played an integral part of all the positive changes within our company during the past 22 years,” Fettig said.  

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