Real Estate, Retail, and Sports Business

Activewear retailer stretches footprint

November 18, 2015
| By Pat Evans |
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Gazelle Girl runs for charity
The women-only Gazelle Girl Half Marathon was developed to honor women. Photo via

A retailer of footwear and activewear is expanding on the east side of the state.

Gazelle Sports will open its fifth store next year in Birmingham, at 55 W. Maple Rd.

“The downtown is extremely vibrant with retail,” said Chris Lampen-Crowell, co-owner, Gazelle Sports. “We will provide a product line not currently in the market.”

The 3,000-square-foot store is expected to open next summer and employ 10 to 12 people.

The space is undergoing an entire re-build and is in the demolition phase with the landlord Surnow Company.

The store will offer similar programs and events to other Gazelle locations, such as weekly runs and walks, clinics and training.


Kyle Baker with Design Juice in Rockford is the interior designer, and lighting design is being done by Amy Zeboor of WPF Engineering in Rockford.

The retailer is working with First National of Michigan in Kalamazoo on the store.

"Prepared" for growth

Gazelle Sports first entered the metro Detroit market by opening a store in Northville this summer.

Gazelle also has locations in Grand Rapids, Kalamazoo and Holland.

“Over the past several years, Gazelle Sports has prepared and positioned our business for growth,” Lampen-Crowell said. “We researched many areas and found opportunities in metro Detroit where the customer base would respond positively to the high level of customer service and community support we provide.” 

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