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Pantone reveals Color of the Year
Pantone paired up two colors to create its 2016 Color of the Year.
Pantone, a subsidiary of Grand Rapids-based X-Rite, a color-management company, said yesterday that it has selected a blend of its Rose Quartz and Serenity colors for the designation.
This year’s colors embody a “mindset of tranquility and inner peace.”
The company said the colors were selected, because consumers are seeking "mindfulness and well-being as an antidote to the stress of modern-day lives,” and colors that fulfill the “yearning for re-assurance and security” are becoming more prominent.
Leatrice Eiseman, executive director of the Pantone Color Institute, said the combination of Serenity and Rose Quartz “demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness, as well as a soothing sense of order and peace.”
“Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure,” Pantone said.
Global color influences
To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute “comb the world looking for new color influences.”
The search can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design and popular travel destinations.
Influences can also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and upcoming sporting events that capture worldwide attention.
For 16 years, Pantone said its Color of the Year has “influenced product development and purchasing decisions” in multiple industries: fashion, home furnishings, industrial design, product packaging and graphic design.
Pantone said the "prevalent combination" of Serenity and Rose Quartz also challenges some "more traditional perceptions" around color association.
“In many parts of the world, we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Eiseman said.
“This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression, which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”