Economic Development, Human Resources, and Nonprofits

Hello West Michigan partners with The Right Place

December 14, 2015
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The Right Place offices
The Right Place is a regional economic development nonprofit based in downtown Grand Rapids. Photo via

An organization promoting the region to potential talent as a place to live and work is joining forces with an economic development nonprofit.

Hello West Michigan, or HWM, will relocate to and align with The Right Place in downtown Grand Rapids, at 125 Ottawa Ave. NW. 

The partnership, effective Jan. 1, was formed after The Right Place's board voted to support the transition of HWM from the Grand Rapids Area Chamber of Commerce.


The chamber is HWM's base, fiduciary partner and has provided support to the organization since its inception in 2010.

Cindy Brown, executive director at HWM, said the organization will have the same type of partnership with The Right Place, as well as maintain its roughly 13-member board of directors and retain its logo and colors.

"We have been working and partnering with The Right Place since Hello West Michigan began," Brown said. "We thought it would be a good time to work a lot closer with them. We are really excited and very thankful for the Grand Rapids chamber of commerce foundation. They helped us grow.”

The goal

Since both The Right Place and HWM strive to attract and retain talent and businesses, the partnership will help leverage the assets of both organizations.

"It is going to accomplish, really, two goals," Brown said. "The first is to really regionalize our efforts. We do try to work with all 13 counties in (MEDC) Region 4, and we know The Right Place is really strong at doing that. It is also going to strengthen their talent strategy.”

Hello West Michigan

HWM provides a number of resources to help candidates successfully relocate to West Michigan and also supports its member companies.

Brown indicated that HWM has a two-person staff and a lot of volunteers.

“We have different committees that help, and volunteers that help with planning of events,” Brown said. “It is employer-driven. Employers are why we do what we do. We want to make sure we are listening to their voice the best way we can.”

The organization recently hosted its signature Rethink West Michigan networking event during the Thanksgiving holiday in partnership with The Right Place to encourage former residents to return to the state.

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