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Downtown hotel starting New Year under Hilton banner

December 22, 2015
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Amway Grand Plaza
The Amway Grand Plaza joined the Curio Collection by Hilton. Photo via

A landmark Grand Rapids hotel will start the New Year with a new direction.

The Amway Grand Plaza announced earlier this year that it was joining Curio – A Collection by Hilton, and now that transition is complete.

The hotel, which is located at 187 Monroe Ave. NW in downtown Grand Rapids, is now The Amway Grand Plaza, Curio Collection by Hilton.

It is still owned and managed by AHC+Hospitality.

Curio Collection by Hilton

Curio is a Hilton Worldwide brand of upscale and luxury hotels, located throughout the world.

The Curio collection “caters to passionate travelers seeking local discovery and authentic experiences.”

Dianna Vaughan, global head, Curio – A Collection by Hilton, said the Amway Grand Plaza is an “iconic property” that “serves as a hot-spot for residents, business and leisure travelers.”

She said the hotel’s distinctive features include its “original architecture and design” as well as its “world-class dining options.”

Specifically, the National Trust for Historic Preservation has recognized Amway Grand Plaza as a Historical Hotel of America. The designation is given to hotels that have faithfully maintained their authenticity, sense of place and architectural integrity.

The hotel also offers eight dining and lounge options ranging from fine dining to American classics to a restaurant featuring scenic views of the city.

“We’re thrilled to welcome this intriguing hotel to the Curio collection,” Vaughan said.

Rewards members

“We’re excited to be a part of the Hilton Worldwide portfolio,” said Richard Winn, president, AHC+Hospitality.

Guests of the Amway Grand Plaza, Curio Collection by Hilton can now participate in the Hilton HHonors loyalty program, which is open to all guests and free to join.

To celebrate the hotel’s opening, members will earn double points on stays through June 15, when booking the best available rate, the hotel said.

Gold and Diamond HHonors members staying at Amway Grand Plaza will receive a $15 per person food and beverage credit for up to two registered guests per room and space-available room upgrades.

Amway Grand Plaza’s history

Originally opened in 1913 as The Pantlind, the hotel included one of the world’s largest gold-leaf ceilings in the lobby.

The Pantlind’s distinguished history paved the way for the new Amway Grand Plaza, which reopened in 1981.

Today, the hotel combines the heritage of The Pantlind with its signature glass tower — which reopened in 2014 following a $14 million renovation featuring classic and contemporary design targeting today’s modern traveler.

The hotel includes 682 guestrooms, including 45 luxury suites that include the Presidential Suite, Michigan Suite, Van Andel Suite and DeVos Suite.

Its amenities include a full-service spa and salon, fitness center with state-of-the-art Precor equipment, an indoor pool, two hot tubs, a sauna and a steam room, a lighted tennis court and a racquetball court.

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