Manufacturing and Marketing, PR & Advertising

Survey reveals some messy details

December 25, 2015
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Bissell vacuum
Now in its fourth generation of family leadership, Bissell supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard floor cleaners and cleaning formulas. Courtesy Bissell

Having guests for the holidays? Make sure they take off their shoes.

A new survey released by Walker-based Bissell Homecare Inc. will have you making sure you wipe your feet every time you step through the front door. As most of us know, you wipe your feet not just because there’d be trouble if Mom found out you were the one who trekked dirt on her clean floor, but also because over the course of the day, your shoes’ soles pick up germs, bacteria and other unpleasant microbes that can get tracked into a home.

But according to Bissell’s survey, about three in five (62 percent) of Americans don't always wipe their shoes off after coming inside, meaning a lot of people who follow the 10-second rule are eating food that has dropped on a microbe-filled carpet or a rug.

Additionally, about 49 percent admitted they wouldn't even think to clean a baby pacifier or bottle after dropping it on carpet.

“For the 90 percent of Americans with carpets and rugs in our homes, most of us regularly vacuum and think we're getting them clean,” said Erin Reed, brand manager at Bissell, which is known for its vacuum cleaner products.

“However, tracked-in mud, spills and pet messes seep beyond the surface, trapping stains and odor-causing bacteria that is both unsightly and potentially unhealthy. These surfaces quickly become a breeding ground for bacteria, yet for most of us, carpet cleaning isn't always a priority. In fact, 36 percent of Americans give their carpets or rugs a deep cleaning less often than once a year, if ever.”

The survey was conducted Oct. 5-12 by Kelton Global, surveying 1,044 nationally representative Americans ages 18 and up. The survey, which used quotas to ensure a +/- 3 percent margin of error, used an email invitation and an online survey.

Here were some of the survey’s findings:

  • One in five (20 percent) Americans say that food dropped would have to be on the carpet 30 seconds or longer for them to get rid of it instead of eating it.
  • More men than women (57 percent vs. 43 percent) and more parents than non-parents (60 percent vs. 40 percent) would be open to eating something that fell on a carpet or rug.
  • Around 47 percent of us wouldn't think to clean a mug or drinking glass or a utensil shortly after dropping it on carpet.
  • Approximately 57 percent of us tend to leave our shoes on while at home at least some of the time, and almost nine in 10 (87 percent) of us don't always ask visitors to take off their shoes before coming into our homes.
  • Most (59 percent) Americans have never cleaned more than usual because of a bad odor in their home — and almost eight in 10 (78 percent) don't believe odors are the result of dirt and bacteria tracked into their homes from the soles of their shoes.
  • Fifty-four percent think what they do to clean their carpets is enough to rid them of all dirt and bacteria.
  • More than four in five (84 percent) confess they aren't always satisfied with the state of their carpets. The same amount (85 percent) wishes their carpets were cleaner at least sometimes, if not more often.
  • Eighty-two percent can think of at least one reason not to deep clean their carpets, with cost (45 percent) and inconvenience of moving furniture around (45 percent) topping the list.
  • More than four in five (84 percent) pet owners don't always clean their pets' paws before letting them enter their homes, yet almost a third (32 percent) believe their pets regularly track odors into the home via their paws.
  • Almost six in 10 (58 percent) pet owners would happily give up at least one thing in exchange for never cleaning up after any pet messes at home — an hour of sleep every night for three months (44 percent) and holiday gifts (32 percent) would top the list of sacrifices.

Bissell conducted the survey as part of the launch of its new ProHeat 2X Revolution Pet, a new product that “makes deep cleaning carpet as easy as vacuuming, so users can rest assured that their carpets are clean and odor-causing bacteria is controlled.”

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