Brewery opens out-of-state distribution
A growing brewery in the area is gearing up to ship its beer outside of Michigan for the first time.
Perrin Brewing Co. in Comstock Park expects shipments of its beer to begin hitting shelves in Colorado by the last week of March, according to owner Keith Klopcic.
Initially, Perrin will send draft and packaged options of its core beers, such as 98 Problems IPA, No Problems Session IPA, Perrin Black, Perrin Gold and HotBox Brown Ale.
Opening up Colorado as the brewery’s second state is related to Perrin's partnership with Oskar Blues Brewery in Longmont, Colorado, Klopcic said.
In 2015, Perrin brewed 14,000 barrels of beer, and it expects to brew more than 25,000 this year. Klopcic said he expects its facility to be filled out with a capacity of 55,000 barrels by the end of 2016. The brewery also sits on 10 acres of property that can be used for expansion.
Part of the growth is canned packaging, which Perrin didn’t offer prior to last fall. Now its beer can be found in most major retailers, such as Meijer and Kroger.
In addition to Colorado, Klopcic said Perrin may extend its out-of-state distribution this year.
As a former owner of West Side Beer distributing, Klopcic understands there is a large sales potential in packaged sales, with craft sales spilt at 50-50 with packaged product. Perrin grew unprecedentedly as a draft-only brewery and opening up packaging allows for even more growth, he said in an Business Journal interview last summer.
“(Former owner Randy Perrin) did a great job building Perrin and taking it to the level it’s at,” Klopcic said at the time. “At least 50 percent of the market we haven’t even touched yet. By opening the packaging, that’s all in front of us, and we’re excited about it.”