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Financial firm moves into downtown

March 10, 2016
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99 Monroe sees $4M makeover
The renovated second floor of 99 Monroe in downtown Grand Rapids. Courtesy Owen-Ames-Kimball Co.

A financial services firm has relocated its local operation to a space in downtown Grand Rapids that will double as a spot for educational and community events.

MassMutual MidMichigan said yesterday that it has moved from its original location at Knapp’s Corner in Grand Rapids to a space at 99 Monroe Ave. NW, as part of a plan to accommodate growth and provide resources to customers and the community.

With the firm’s move into the 99 Monroe, the building is now at full capacity.

MassMutual MidMichigan’s new headquarters is designed as a flexible and contemporary space with glass doors and a “highly versatile, technology-enhanced” training space or community room that can accommodate up to 80 people.

Mark Keating, general agent at MassMutual MidMichigan, will lead the team of nearly 65 in-house agents, as well as other staff at the firm’s additional offices.

“We are delighted to join the vibrant community at 99 Monroe,” Keating said. “This move enables us to offer services and value to our clients and our agents that separates us form the other financial service companies in West Michigan.”

The firm anticipates growth and has “aggressive hiring plans.”

Vision for the space

Melissa Simonson, marketing director and director of recruiting at MassMutual MidMichigan, said the move was prompted by the firm’s expansion plan after Keating took over firm leadership nearly a year ago.

“He wanted to be in a place where it would be recognized as the hub of innovation, where people could come and have all the resources they need and promote the resources we had available,” Simonson said. “He didn’t feel like we could do that in the space we were in.”

Simonson indicated another aspect of the vision is to collaborate with other tenants and organizations throughout the community to host workshops and other events in the training space.

Keating said one of the primary goals is to open the dialogue about financial issues facing the community and provide insights and potential solutions.

“We are delighted the space allows us to both host educational events and offer our space to similarly minded community resources,” Keating said. “We look forward to the professional community partnerships we will both form and strengthen as a result.”

MassMutual MidMichigan

MassMutual MidMichigan offers a range of services for individuals, families and businesses: individual retirement accounts, investments, life insurance, mutual funds, annuities, financial management for businesses, succession planning and more.  

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