Lakeshore, Manufacturing, and Marketing, PR & Advertising

Sauna maker warms up showroom

March 25, 2016
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Almost Heaven Saunas Holland showroom
The Almost Heaven Saunas showroom in Holland features saunas and spas. Courtesy Almost Heaven Saunas

A sauna and spa company is heating up the lakeshore with a new showroom.

Almost Heaven Saunas opened this month its roughly 3,000-square-foot showroom in Holland, at 588 E. 40th St., to showcase its product lines as the company continues to experience growth nationally and internationally.

The Holland-based company’s showroom features the hand-built saunas it makes and the Passion Spas and Harvia sauna brands it distributes for its European partners.

“Right now, we have one of the largest selections of spas and saunas in the country, but before too long I hope to have the largest showroom in the country,” said Rick Mouw, president, Almost Heaven Saunas. “The desire for a showroom is really driven by customers. We have grown so much in recent years.”

The showroom has about 3,000 square feet of showroom space and a 10,000-square-foot warehouse with spa and sauna stock.

Mouw said the company anticipates adding another 10,000 square feet in the next couple of years.

The company also has a showroom in the Netherlands.


Almost Heaven Saunas makes indoor, outdoor and infrared saunas, featuring solid wood, at its plant in West Virginia. Its saunas range from the $4,500 six-person Bridgeport Sauna, built from hemlock, fir and western cedar, to the $18,500 Rubic Sauna, built from aspen, stainless steel and tempered glass.

The company also distributes the Passion Spas collection, which ranges from the $4,000 five-person Passion Spa Dream to the nearly $43,000 four-person Passion Swimspa Aquatic 6 with 50 jets, as well as Harvia sauna products.

“We sell the spas through authorized dealers, and the saunas we sell consumer direct,” Mouw said.


Almost Heaven Saunas said it has experienced nearly 30-percent growth annually in sales in the last seven years.

Mouw said the goal is to have a large stock and display of products available for both consumers and dealers to view and test.

“We are excited to pull our two product lines together,” Mouw said. “It is exciting . . . that we are growing in an economy that people often say is stagnant.”

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