Manufacturing and Technology

Packaging supplier invests $2M in digital technology

April 26, 2016
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HP Scitex 15500 Corrugated Press
A partial look at the HP Scitex 15500 Corrugated Press. Photo via

A local maker of packaging products has invested $2 million in new digital technology that will enhance its ability to serve a range of clients.

Advance Packaging in Grand Rapids, a corrugated board manufacturer and converter, said it has expanded its digital printing capabilities with the addition of an HP Scitex 15500 digital corrugated press.

The new printer is capable of printing 7,000 square feet per hour.

The HP Scitex allows Advance to offer digital printing to customers at a lower price point, with less initial cost, no tooling and minimal set up time.

Advance said the new machine delivers more “vibrant and efficient” printing for clients, including local breweries, medical and automotive suppliers and consumer product companies throughout the U.S.

“We are excited to be offering our clients the best printing quality available,” said Scott Wilcox, VP of sales and marketing, Advance Packaging.

Since the printer started production, Advance has hired three new full-time employees, and it plans to add more over the next year.

Advance Packaging is celebrating its 50th anniversary this year.

“This new digital expansion is the perfect way for Advance to begin its 50th year of operation,” Wilcox said. 

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