Packaged-water company partners to plant 200K trees
A packaged-water company is partnering with the National Forest Foundation to plant 200,000 trees this year.
The commitment by Boxed Water — which has an office in Grand Rapids and a plant in Holland — and the National Forest Foundation, or NFF, is part of their goal to work together to plant 1-million trees by 2020, beginning last year, under their ReTree partnership.
Boxed Water said that between April and June, it will plant two trees for each Boxed Water photo fans post to Instagram, Facebook or Twitter using the hashtag #ReTree.
Boxed Water aims to plant 100,000 trees in Oregon's Deschutes National Forest as a result of photos submitted during the three-month period.
Boxed Water will continue to work with the NFF to plant trees in national forest areas with the highest ecological significance.
The ReTree partnership represents the largest tree-planting commitment to date for the NFF.
"Boxed Water's partnership with the National Forest Foundation allows us to make a significant investment in the renewable resources we use in our own products, while helping to restore critical ecosystems and wildlife habitats," said Jeremy Adams, VP of marketing, Boxed Water.
NFF President Bill Possiel called the company’s commitment “outstanding.”
“With the help of partners like Boxed Water, willing to invest in the future of our environment, we are able to make a real difference for our national forests and the communities that depend on them,” Possiel said.
Boxed Water also made a commitment last year to the nonprofit 1% for the Planet, which is a global network of businesses that donate one percent of their annual sales directly to approved environmental and sustainability-focused nonprofits.
Boxed Water was founded in 2009 as an alternative to bottled water with sustainability, efficiency and philanthropy as its guiding principles.
The company also has an office in Los Angeles and a plant in Lindon, Utah.
National Forest Foundation
The NFF is the only conservation organization specifically dedicated to supporting 155 national forests and 20 grasslands throughout the U.S.
The organization plants native trees on national forests, with a focus on restoring critical ecosystems. The trees are cared for and protected through the NFF's partnership with the U.S. Forest Service.