Construction, Real Estate, and Retail

Dealer builds luxury car dealership

June 3, 2016
| By Pat Evans |
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The Sharpe Collection Jaguar Land Rover dealership partial rendering
A partial rendering of the joint Jaguar and Land Rover dealership being built in Grand Rapids on 28th Street SE. Courtesy The Sharpe Collection

A local car dealer is building a new facility for two of its luxury brands on a major retail corridor in town.

The Sharpe Collection of Premium Automobiles said yesterday that it's building a joint Jaguar and Land Rover dealership at the site of its existing Land Rover dealership in Grand Rapids, at 1030 28th St. SE.

The company said the 20,595-square-foot building is expected to open in December.

Progressive AE designed the building, and construction is underway, with Grand Rapids-based Pioneer Construction serving as the contractor.

The building will house a showroom, service department and client lounge and feature several elements: custom lighting and specialized vehicle displays; new greeter desk and sales interaction areas; and a larger lounge area with expanded coffee selection and individual enclaves for private phone calls.

Until the new showroom opens, Jaguar and Land Rover vehicles will be on display at the company's existing Jaguar showroom, at 1010 28th St. SE, as well as the rest of The Sharpe Collection.

“The new design emphatically puts the client first in every key interaction: research, purchase, delivery and service,” The Sharpe Collection General Manager George Sharpe Jr. said.

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