Health Care, Small Business & Startups, and Technology

Health care startup wins Comcast innovation contest

June 8, 2016
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VR Therapy and Counseling Center
VR Therapy and Counseling Center in Grand Rapids uses a multi-sensory virtual reality system to create "environments" and "social interactions" that help people "work through their challenges" with a therapist. Photo via

A local health care startup has won a grand prize for its technological innovations in a national competition by Comcast.

Grand Rapids-based VR Therapy and Counseling Center was this week named one of six $20,000 grand-prize winners in the Innovations 4 Entrepreneurs contest by Comcast Business, a division of Comcast Cable.

Members of VR Therapy’s executive team will also have the opportunity to consult with 15 business innovation experts on how to best implement their technology plan at Comcast’s headquarters in Philadelphia.

The six grand-prize winners were chosen via a public voting system, which ran from April 27 to May 13.

Innovations 4 Entrepreneurs awards cash and consultations to winners that submitted essays explaining how they could use technology to better serve their customer bases.

VR Therapy and Counseling Center was chosen as one of 30 regional finalists in April for its essay outlining its vision to build a behavioral reversal system, which would use virtual reality to create environments that allow therapists to simulate real-life interactions to enhance their interpersonal skills and effectiveness in challenging situations.

The company was previously awarded $10,000 for being a regional finalist.

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