Banking & Finance, Retail, and Technology

Credit union incorporates tech into new office

June 28, 2016
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consumers credit union office
Consumer Credit Union staff, including office manager Aashna Cross, middle, and the Interactive Teller. Courtesy Consumers Credit Union

A credit union in the region has opened its third location in the Grand Rapids area.

Consumers Credit Union has officially opened at 3869 Plainfield Ave. NE. It is the 18th location for the Kalamazoo-based credit union.

Plainfield location

Construction of the 3,200-square-foot office began last fall and was completed earlier this year, joining offices in Cascade and Gaines townships as Consumers locations serving the Grand Rapids area.

Kalamazoo-based Bosch Architecture designed the building and worked as the interior designer while Rockford Construction was the building’s contractor. Approximate cost of the project was not disclosed.

The full service retail banking office offers mortgages, business banking, investments and more services. It is managed by Aashna Cross and also has three employees working from the space.

A grand opening and ribbon-cutting ceremony will be held at the new building tonight at 5 p.m.

Interactive tellers

The bank also features Interactive Teller Technology, which combines ATMs with personalized service via a two-way video link. Consumers members will be able to use the interactive tellers for basic transactions like deposits and withdrawals, as well as account related questions and transactions too complex for basic ATMs.

Scott Sylvester, Consumers’ chief operations officer, said the presence of the interactive tellers allows the office to extend its drive-thru hours until 7 p.m., Monday through Friday, and 1 p.m. on Saturdays.

“This technology with a truly personal touch makes banking more convenient for our members,” Sylvester said.

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