Small Business & Startups and Technology

Online car-repair resource not just idling along

RepairSurge keeps adding data, features for do-it-yourself market.

July 29, 2016
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Automobile-loving Michigan has plenty of shade-tree mechanics.

It’s an ideal market for an entrepreneur like Jon Vorisek, whose Grandville-based RepairSurge LLC this spring became “the largest independent factory-authorized online provider of auto repair manuals, covering over 24,000 vehicles,” according to Joe Dager, who’s responsible for business development.

Vorisek, RepairSurge’s CEO, started the business in 2009 after searching eBay for auto repair manuals and wishing there were a better way. He created RepairSurge as a CD-ROM containing generic repair advice, and the product has evolved into a website that offers downloadable and printable information on specific vehicles.

In 2012, Vorisek started incorporating factory-authorized repair procedures and illustrations.

Service manuals are provided on a subscription basis, and the platform also offers customer support specialists who help users diagnose problems. And more is in the works.

“We’re excited about what we might call a new beginning. The manuals surpass early expectations for vehicle coverage, and we now have the ability to add features never seen before in a service information product,” Vorisek said. “Instead of just having the (repair) procedure, we’ll also have the linking up to the parts and things from across the Internet, like a link to a YouTube video — things where we are incentivizing users.”

RepairSurge, which has assisted more than 10,000 customers, is aiming for the do-it-yourself market, Dager said.

“We are independent. We can include do-it-yourself information outside from other do-it-yourselfers. It’s usable information. We can include things that have value to the customer,” he said.

The product is targeting a new generation of car enthusiasts and professionals who want upgraded technology. The manuals can be read on cellphones, laptops and tablets, Dager said.

“It’s a mixed-market bag. You would think that the younger kids are not working on their cars and stuff, but they are,” he said.

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