Human Resources and Marketing, PR & Advertising

Customer contact center laying off workforce

August 24, 2016
| By Pat Evans |
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A company expects to lay off all of the employees at its local customer contact center.

Highland Park-based Dialog Direct filed a WARN notice last week with the state, saying that its location in Grand Rapids, at 2905 Lucerne Dr. SE, will be closing on Oct. 17.

The notice says all employees at the location will be permanently laid off.

The layoffs will affect 106 employees, according to the Michigan Workforce Development Agency website.

The company says each affected employee has been notified.

Employees will have “no bumping rights” and are not represented by a bargaining unit.

The Dialog Direct location was announced in April 2014, with plans to create 287 jobs through a $1.5-million investment over a three-year period, according to a Business Journal report.

NOVO 1, which later re-branded itself as Dialog Direct, selected West Michigan over 23 sites.

NOVO 1 received a $550,000 Michigan Business Development Program performance-based grant from the state for the location.

Dialog Direct operates several locations in Michigan, including one in Holland.

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