Arts & Entertainment, Human Resources, and Marketing, PR & Advertising

SMG names director of marketing

October 14, 2016
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Hilarie Szarowicz
Hilarie Szarowicz. Photo via

A new director of marketing has been hired for the SMG-managed Van Andel Arena, DeVos Place and DeVos Performance Hall.

Hilarie Szarowicz will oversee the marketing of the events taking place at the venues, as well as marketing the venues as a whole, both nationally and locally.

Szarowicz comes to the role with 15 years of experience with SMG’s marketing department.

Richard MacKeigan, SMG regional GM for Van Andel Arena, DeVos Place and DeVos Performance Hall, said Szarowicz has been a “valuable asset” to the venues and marketing department.

He said she brings “knowledge and first-hand experience” of the buildings, the community and the industry to the role.

Szarowicz said she's “excited” to take on the director position, especially this year as Van Andel Arena celebrates its 20th anniversary.

“We have a lot of fun things in store to celebrate,” she said.

Szarowicz's background

Szarowicz began her career with SMG Grand Rapids as a marketing intern in 2001. She was hired full-time as marketing assistant later that year.

She was promoted to marketing manager for the facilities in 2007, managing event advertising and promotions, as well as overseeing the marketing internship program.

Szarowicz is a Grand Rapids native and a graduate of Central Michigan University.

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