Food Service & Agriculture, Real Estate, and Retail

'Dessert parlor' opening on West Side

October 18, 2016
| By Pat Evans |
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Fulton Place Rockford Construction
Fulton Place stands on the West Side, at Fulton and Seward. Photo via

A locally based “dessert parlor” chain is opening its first location downtown.

Spoonlickers said Tuesday it will open a storefront in Fulton Place in Grand Rapids, on the corner of Fulton and Seward, in November.

The retailer provides “serve-yourself” frozen yogurt, ice cream and other dessert items.

Spoonlickers founder and CEO David Darling said Fulton Place provides the retailer with a walkable neighborhood location in the downtown area.

“We found that we had many loyal customers traveling to the West Side to visit other locations,” Darlin said.


Spoonlickers was founded in 2012 with a location in Ada. The company also has added locations on East Beltline Avenue and Wealthy Street.

Many of the company’s desserts are made in house and from all-natural ingredients.

Earlier this year, Blackford Capital founder and CEO Martin Stein invested in Spoonlickers with a commitment to expand.

“We have carved out a great place in a competitive market through our commitment to quality,” Stein said. “If you were to visit the kitchen of one of our stores, you would see cookies made from scratch being pulled out of the oven and homemade marshmallows rolled out in five-foot sheets to be cut by hand.”

Fulton Place

Fulton Place, at 616 W. Fulton St., was finished this summer, with tenants moving in to its 109-apartment units, including one, two and four-bedroom apartments.

Coffee roasting company Rowster Coffee announced its second location, The Rower’s Club, will open this fall at Fulton Place.

Spoonlickers and The Rowers Club will go together well, said Mike Mraz, real estate development managing partner at Rockford Construction.

“There are so many wonderful restaurants on the West Side, and we see this as a wonderful complement to those existing businesses as a great place to gather with friends and family,” Mraz said. 

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