Three more big sales questions and bigger answers
Here are a few more sales, business and life answers that can help you make more sales today and help you build a personal brand and reputation forever.
1. Jeffrey, what do you do every day to build attraction and brand?
What do you do to create consistency in your daily business habits? And I wonder how many of your daily habits take the long-term view? Or are you just trying to make sales to meet your quota?
I want to talk about one element of your personal business habits: your personal outreach, your daily outreach that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness and reputation.
Sounds like a lot of work. But actually, it takes less time than your morning bathroom routine once you’re set up and rolling. And these are habits that create attraction. Real attraction. Value attraction.
The cool part is that it costs (almost) nothing. All you have to do is allocate the time, and (most importantly) commit to daily outreach.
Here are two of my consistent actions:
• Blog or personal website. A starting place, a landing place and a jumping-off place for stories, ideas, opinions, photos, videos, training and anything else your customers or followers would find interesting and valuable.
On a blog, you can mix business and personal, as long as it’s not offensive. Your posts can be subscribed to and delivered by email. Outreach: Blog with a minimum of a weekly, if not daily, posts. You have unlimited space for text, photos and videos. Your blog is an opportunity for people to realize both your intellect and your passion.
• YouTube. Video is the new black. This is a chance to convey messages, training, subject matter expertise, testimonials and offers of value. Your viewers can subscribe, and your posts can be cross-pollinated on your blog, your Facebook page and your LinkedIn profile.
2. Jeffrey, there’s a huge misused and misunderstood word in small and big business. The word is “attraction.” How do small business owners attract leads in today’s social world?
All business social media must be combined with your traditional business and internet outreach. To attract, the key ideas are “personalized messages” and “value-based” messages.
If you’re looking for more attraction (who isn’t?), here are some of the small business, internet and business social media value-based messaging and marketing elements I use to transfer my messages. My messages and posts both attract and connect. Go to these links and follow me. Then study them, learn how I do what I do and emulate it.
• LinkedIn — Jeffrey Gitomer: The No. 1 business resource. I post my thought of the day or link of the day. Response: People like it and share it with their connections. That has led to more than 23,000 connections.
• Twitter — @gitomer: I tweet three or four times a day. I usually send out one link a day. Response: I am re-tweeted or liked more than 100 times a day, and I gain between 50 and 100 new followers a day.
• Facebook business — /jeffreygitomer: Like me, then read a bunch of my posts, then be inspired to comment or post. Response: All of my followers (likers) read it, and when they like it or comment, all of their connections can see it, too.
• YouTube channel — BuyGitomer. People watch a few of my 300-plus videos. Response: more than 25,000 subscribers.
You cannot control how people search. You must be findable by company, person, product, topic and keywords that will get your name to pop up.
It’s not one thing that creates attraction. It’s a strategic combination of a social, online and face-to-face outreach that attracts interested buyers. It’s a confluence of value-based things that are available to customers and prospects.
Look at the diversity of my offerings and the multiple opportunities prospects have to find you, be attracted to you, connect with you and buy from you.
3. Jeffrey, how do I attract leads at a face-to-face networking event?
Note well: Most people take networking for granted and think of it more as a place to meet friends and clients rather than capture an opportunity. They also fail to realize people, whether you know them or not, are cultivating an impression of you — not just about what you look like, but also how you act and how you dress.
Your physical presence, your physiology and your communication prowess can determine whether the outcome is business or no business.
Here are three networking attraction tips for your learning and connecting pleasure:
1. I shake and look. When I shake someone’s hand, it’s a firm grasp and a direct look in the eye.
2. I smile. Even in New York City, I find that by giving a smile, I get a smile.
3. I ask before I tell. Whether I ask for their name or ask a simple “how are you?” I want to hear the other person before they hear me.
Face-to-face networking still is a great way to attract and connect in the world of social and online sales.
Editor’s note: Jeffrey Gitomer is on sabbatical. This column originally appeared in the Feb. 2, 2015, Business Journal.
Jeffrey Gitomer is the author of 12 best-selling books. His real-world ideas and content also are available as online courses at GitomerVT.com. For information about training and seminars, visit gitomer.com or gitomercertifiedadvisors.com, or email Jeffrey personally at email@example.com.