Marketing, PR & Advertising and Nonprofits

Nonprofits unite for #GRgives campaign

November 29, 2016
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With Black Friday and Cyber Monday in the rearview mirror, it’s now time for Giving Tuesday and #GRgives.

Giving Tuesday is an annual day of giving that takes place around the globe on the Tuesday following Thanksgiving.

This year, more than 200 West Michigan nonprofits are participating together in Giving Tuesday and using the hashtags #GRgives and #GivingTuesday to spread the word.

They are being supported in their efforts by several organizations: Grand Rapids Community Foundation; Grand Rapids Area Chamber of Commerce; Heart of West Michigan United Way; Dorothy A. Johnson Center for Philanthropy at Grand Valley State University; and the City of Grand Rapids.

Individuals and businesses are invited to get involved with #GRgives by choosing a nonprofit through the #GRgives portal,, and making a donation or volunteering.

Community members are also encouraged to join the conversation on social media channels, such as Facebook, Twitter and Instagram, using the hashtags.

“#GRgives provides an opportunity for the entire Grand Rapids community to make an even bigger local impact united around Giving Tuesday this year,” Grand Rapids Mayor Rosalynn Bliss said.

Bliss said through #GRgives, the city is hoping to “engage new, thoughtful donors and volunteers,” while bringing the community together to “support important causes.”

Marcie Lewis, executive director of the Ronald McDonald House of Western Michigan, said #GRgives “puts the spotlight” on many great causes and organizations that are “making a positive impact” in West Michigan.

For instance, last week, Lake Michigan Credit Union announced that #GRgives inspired it to donate $10,000 total to several organizations: WMCAT; Kids’ Food Basket; GROW; Refugee Education Center; Grand Rapids African American Health Institute; and Ronald McDonald House of Western Michigan. 

“We’re thrilled we can amplify the collaborative spirit of the #GRgives effort through supporting our nonprofit partners and their fundraising efforts,” said Matt Cook, assistant VP of community relations, Lake Michigan Credit Union.

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