Lakeshore, Manufacturing, and Small Business & Startups

Founder sells packaging company

December 21, 2016
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Westpack packaging box
Muskegon-based Westpack makes boxes and specialty packaging materials. Photo via

A packaging company in the region has a new owner with more than 20 years of experience in the industry.

Zeeland-based Rua Associates, a mergers and acquisitions firm, said yesterday it has successfully brokered a deal for the sale of Muskegon-based Westpack.

The terms of the transaction were not disclosed.

Rich Wilson has purchased Westpack from Dale Deveau, its previous owner and the company’s founder, who said he’s planning to focus his time on other interests.

Wilson is a veteran of the packaging industry and also have five years of experience in the urethane foam industry.

He has had sales, design and operational roles at multiple levels in large international companies and small local companies.

He has built up contacts and relationships with suppliers and customers in West Michigan and on regional and national levels through his previous roles.

Rua Associates said Wilson plans to “continuing to run Westpack in a similar fashion and capitalizing on his numerous contacts and experience within the industry.”

Westpack has been operating since 1992. The company designs and makes protective industrial packaging materials for durable goods industries, including furniture, automotive, metal fabrication and plastic fabrication.

The company focuses on low- to medium-volume production runs using a variety of materials, including corrugated boxes, foam, honeycomb and plastic.

It employs eight people.

Rua Associates said Westpack’s design abilities and specialized and modified equipment give it a “market niche,” which offers “complete cradle-to-grave packaging services” that have “maximized Westpack’s value to customers.”

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