Food Service & Agriculture, Real Estate, and Retail

Restaurant company building next pizzeria

December 28, 2016
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Herb & Fire Pizzeria outside
The Herb & Fire Pizzeria brand is owned by Uccello’s Hospitality Group. Photo via

A locally developed fast-casual pizzeria chain is building a location on a major retail corridor in town.

Herb & Fire Pizzeria, which is owned by Uccello’s Hospitality Group, said today it will open a location in Celebration Village in Grand Rapids, at Knapp Street NE and E. Beltline Avenue NE, by next spring.

Construction on the location, the brand's second, began in October.

The first Herb & Fire opened in June in the Bucktown Shopping Center in Grandville.

The restaurant serves signature pizzas, flatbread sandwiches and salads.

Chris Heileman, Uccello’s Hospitality Group CEO, said the company is “thrilled” to expand the Herb & Fire brand to the east side of Grand Rapids.

He also predicted additional growth for the brand in the coming years.

“We look forward to continuing to open new company locations, as well as franchising opportunities to bring Herb & Fire Pizzeria to more communities throughout the state,” he said.

Uccello’s Hospitality Group also operates all five Uccello’s Ristorante locations.

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