Arts & Entertainment, Human Resources, and Nonprofits

Nonprofit hires CEO

December 30, 2016
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Suzy Sammons
Suzy Sammons. Courtesy The Dove Foundation

A local nonprofit focused on “family friendly entertainment” has named a new CEO.

The Dove Foundation in Grand Rapids said this month that Suzy Sammons has been selected by its board of directors to serve as CEO.

Sammons replaces outgoing CEO and foundation Co-Founder Dick Rolfe, who is retiring. Rolfe will continue with the honorary role of chairman emeritus.

"New perspective"

The foundation said the board selected Sammons, because of her “extensive background” in marketing and content strategies, as well as her experience in understanding “today's media consumption trends.”

The board said Sammons will “usher in a new perspective on the role of Dove in today's ever-changing and complex media environment.”

In a strategic alliance established last year with Cinedigm, Dove has expanded its reach through a network and a recently announced channel, featuring Dove-approved movies and other family oriented content.

Bill Sondheim, president of Cinedigm Entertainment Group, said Sammons’ experience in consumer trends, brand building and social media is “perfectly timed.”

“With the appointment of Suzy Sammons, we will get to see The Dove Foundation thrive and evolve in this rapidly changing entertainment environment driven by technology and innovation,” Sondheim said.

Sammons' background

Sammons has spent her 25-year career at some of the country's top advertising agencies, serving in leadership roles across many categories.

Most recently, she led an award-winning campaign by 180LA, and she's a managing director for Borders Perrin Norrander in Portland, Oregon.

Previously, she's spent long stints at BBDO Detroit, Saatchi & Saatchi LA and led the Chicago office of TBWA\Chiat\Day for 12 years.


The Dove Foundation was established in 1991 by a group of fathers who were seeking a way to provide their families with a “trustworthy tool” to readily identify family friendly entertainment and gain more insight into the content of new film releases.

Under Rolfe's leadership, the Dove Seal has become a “trustworthy symbol of family friendly and faith-friendly entertainment,” and the nonprofit has partnered with retailers and online sites to provide reviews and endorsements for Dove-Approved content.

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