Sports Business and Travel & Tourism

Meijer LPGA Classic is tour's top tournament

January 20, 2017
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LPGA Meijer Classic crowd
The Meijer LPGA Classic supports Meijer's hunger-relief program for food pantries, Simply Give. Courtesy Meijer

For the second straight year, the Meijer LPGA Classic is considered the top tournament on the women's professional golf tour.

The 2016 tournament — which hosted the top 50 LPGA players at Blythefield Country Club in Belmont, just north of Grand Rapids, on Father’s Day weekend — was recently awarded the Gold Driver - Dave Goff Series Award at an annual luncheon, honoring excellence in event management and marketing across all LPGA tournament events.

The Gold Driver award recognizes the entire body of work for a tournament on the tour and is considered the top prize awarded by the LPGA and Tournament Owners Association.

The tournament was also recognized for its social media campaign, player engagement efforts, sponsorship activation, program and overall experience.

"The Meijer LPGA Classic for Simply Give has quickly become a role model for LPGA tournaments, excelling in all aspects of a successful tournament," said Jon Podany, chief commercial officer, LPGA. "It is quite impressive to earn six TOA Gold Driver awards honors, the Gold Driver award for the best overall tournament experience, in just their third year as a tournament.

“These accolades speak volumes to the unified efforts of the tournament partners and staff, Blythefield Country Club, the Grand Rapids community and the people at Meijer who work year-long to make this event truly stand out.”

Meijer LPGA Classic

The tournament hosts 144 of the best female golfers for 72 holes of stroke play over the course of four days of competition.

In addition to the competition, the tournament hosts events throughout the week, including a kids center, 5k run and walk and three-day food-tasting event.

The tournament’s mission is to raise money for Meijer’s Simply Give program, which re-stocks the shelves of food pantries throughout the Midwest. In three years, the tournament has generated more than $2.1 million for food pantries.

The 2017 Meijer LPGA Classic will be held June 13-18 at Blythefield Country Club.

"We are dedicated to making the Meijer LPGA Classic an event the community and the LPGA can stand behind," said Cathy Cooper, director, Meijer LPGA Classic. "We are looking forward to putting on another great tournament week.”

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