Economic Development, Retail, and Small Business & Startups

Pet treat startup wins 5x5 Night

February 13, 2017
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Love Bites Treatery dog with treat
Love Bites Treatery sells "nutrition-packed" pet treats and donates "cut-off" versions of its sold treats to needy pets. Photo via

A startup maker of pet treats has won the latest 5x5 Night.

Love Bites Treatery, which makes organic, nutrient-rich treats, was the winner of a $5,000 investment at last month’s 5x5 Night at Muskegon Innovation Hub.

Founded by Josie Devon Richardson, the startup also received $5,000 in legal services from Varnum.

“It was easy to see the passion and drive behind Richardson’s idea,” said Jonathan Wilson, a 5x5 Night judge and Muskegon County economic development coordinator. “With the difference she has been able to make in the lives of animals already in such a short time, the judges felt she would have a great chance moving forward in the market.”

Love Bites Treatery

Richardson creates handmade treats in several flavors and shapes. Leftover pieces from sold treats are donated to pet shelters, pet foster centers and food banks across Michigan.

For every one bag sold, another bag is donated. Love Bites has provided more than 300 lbs of free treats to various entities.

With the investment, Love Bites Treatery will search for a permanent, central location in Grand Rapids to ensure further collaboration with local businesses to increase donations.

5x5 Night

The format of 5x5 Night invites up to five entrepreneurs selected by an online popular vote to participate as finalists in the pitch competition.

Those five finalists each have five minutes to present their ideas using five slides as visual aids.

The monthly event will continue at LINC Community Revitalization Gallery in Grand Rapids, at 1167 Madison. Ave. SE, on Feb. 22.

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