Grocer piloting online shopping
A locally based grocer is planning to pilot a new online shopping service, which will allow shoppers to pick up their orders curbside.
Larry Pierce, EVP of merchandising and marketing at Byron Center-based SpartanNash, said last week the pilot program will be launched at one of SpartanNash’s stores in the late spring, and the store will be announced later in the quarter.
SpartanNash’s West Michigan retail brands include Family Fare Supermarkets, D&W Fresh Markets and Forest Hills Foods.
The pilot program will initially be limited to SpartanNash employees.
“We’ll be testing the pilot with our associates to make this an amazing experience from beginning to end, then rolling it out to store guests and additional stores,” Pierce said.
He said the pilot phase will run as long as needed to “ensure a consistently great end-user experience.”
“Once we feel comfortable with the pilot, we will expand to more stores,” Pierce said.
Pierce said SpartanNash hasn't determined a user fee for the program.
He said the changing retail environment and shifting consumer demands are behind the new program.
“We want to be where our store guests are, and more and more, they are shopping online,” Pierce said.
“We want to make the online shopping experience as easy as possible, as we know our store guests are very busy, and we want this service to make their lives a little bit easier,” Pierce said.