'Life care' company enters market
A company offering “life care management” to seniors and those with disabilities has entered the West Michigan market.
Ikor of North Grand Rapids said it opened for business this winter, at 890 3 Mile Rd. NW.
Ikor provides "advocacy" services for medical, financial and disability issues.
Sanford Freed is managing director of the franchise’s new office, alongside Karen Vander Laan, who serves as a registered nurse advocate.
Grand Rapids office
Ikor of North Grand Rapids said it helps clients "shoulder the burden" of "managing everyday life."
As a registered nurse advocate, Vander Laan is available on call to help clients navigate care systems, determine specific medical and health needs and coordinate the delivery of care services.
Ikor can also help with power of attorney authorizations, bill pay, protecting clients from predatory behavior and ensuring access to public program assistance.
Freed is a certified senior advisor who has been recognized by Dementia Friendly Grand Rapids. He founded SafeCall Home Medical Alarms and served as CEO of the company for the past 20 years. He holds a bachelor’s degree in arts, media and communications from Grand Valley State University.
Freed said his experience working with families struggling with the challenges of providing care for their loved ones sparked his interest in bringing an Ikor franchise to the area.
“As soon as I learned about (Ikor), I saw an immediate similarity between its mission and my personal aspirations,” Freed said. “I’m eager to start helping members of the Grand Rapids community achieve a better quality of life.”