Economic Development, Retail, and Small Business & Startups

Bridal startup wins 5x5 Night

March 17, 2017
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Krystle Hunter Tailor Made Bridal 5x5 Night
Krystle Hunter, founder of Tailor Made Bridal, holds her 5x5 Night winner's check. Photo via

A specialized bridal business is the latest winner of 5x5 Night.

Grand Rapids-based Tailor Made Bridal, which sells to "curvy" and plus-size women, is the winner of 5x5 Night’s $5,000 grand prize for February.

Tailor Made Bridal was awarded the prize at LINC Gallery in Grand Rapids. Varnum LLP also will provide $5,000 in legal services to Tailor Made Bridal as part of the grand prize.

Owner Krystle Hunter says she'll use the $5,000 to facilitate a market testing period, when she’ll open two to four plus-size bridal pop-up shops, according to the 5x5 Night website.

Hunter is planning her first pop up for May, which will incur various estimated costs: sample inventory ($2,500); a part-time employee ($500); bridal show marketing ($750); a rental fee ($350); and more.

Tailor Made Bridal

Tailor Made Bridal says it’s the first bridal retailer in West Michigan to "cater exclusively" to plus-size women.

By operating in a local market, the business says it reduces consumer costs and time traveling to competitors based in Chicago and Detroit, while building a personal relationship with customers.

Tailor Made Bridal aims to serve women size 14 and up who've had difficulty finding a dress fitting their sizes and quality specifications.

In addition to its custom-made offerings, Tailor Made Bridal offers pre-worn formal dresses for $75 and below, casual dresses for $30 and below, bridal accessories and more.

5x5 Night

Founded in 2011 by Start Garden, 5x5 Night is a monthly pitch competition awarding $5,000 to one of five business ideas selected by a popular vote to pitch their ideas.

The five finalists are each allowed five minutes to present their idea using five slides as visual aids.

The next 5x5 Night will be held March 28 at Start Garden in downtown Grand Rapids, at 40 Pearl St. NW.

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