Founders Brewing shares plan for second taproom
Founders Brewing Co. announced this morning it is planning to open a second taproom.
Grand Rapids-based Founders said it will open a brewery and taproom in Midtown Detroit, at 456 Charlotte St.
Construction on the 14,000-square-foot former factory will take place this summer, with an opening slated for later this year.
The taproom will feature “unique menu items” and "locally made" beers from the on-site brewery, as well as classic Founders products.
Founders expects to primarily staff the location with Detroit-area employees, with hiring to begin this summer.
Detroit has provided Founders with some of its strongest support throughout the years, so a southeast Michigan taproom made sense, said Mark Dorich, a Detroit native and VP of retail operations, Founders Brewing Co.
“It’s a hard-working, no-nonsense, culturally diverse and musically inspired town, which happens to have the best sports teams in the country,” Dorich said. “We anticipate creating a taproom that is inspired by what we do in Grand Rapids, but unique in its own Motown way.”
Founders said more details of the project will be released as it progresses throughout the year.
Founders worked with Midtown Detroit Inc. and Invest Detroit on the project.
“The introduction of a brand like Founders Brewing Co. to the South Cass neighborhood will have a catalytic impact and attract others to invest,” said Sue Mosey, executive director, Midtown Detroit Inc.
Dave Blaszkiewicz, president and CEO of Invest Detroit, added that the location for the “highly recognized” brewer will be “a critical asset to encourage additional investment to revitalize the surrounding area.”
Founders is one of the fastest-growing breweries in the U.S., according to IRI data in 2016, led by All Day IPA, a brand which grew 108 percent last year and makes up 60 percent of the brewery’s production.
Founders CEO Mike Stevens told the Business Journal last October the brewery is on course to brew 465,000 barrels of beer this year, following about 350,000 last year.