TV station launches two studios
A West Michigan TV station has announced two new broadcast locations, one in downtown Grand Rapids and one in Kalamazoo.
NBC affiliate WOOD TV 8, owned by national corporation Nexstar Media Group since January, said this week that it has signed a long-term partnership to produce and broadcast news in a permanent studio inside the Grand Rapids Art Museum, at 101 Monroe Center NW.
WOOD TV 8 launched its first broadcast from the new GRAM WOOD TV Media Arts Center at 7 p.m. last night.
“This new partnership allows ‘24 Hour News 8,’ ‘eightWest’ and ‘Maranda Where You Live’ to be in the heart of the city throughout the year for big events in Rosa Parks Circle,” said Kevin Ferrara, director of operations, WOOD TV 8.
“We’ll continue to use our…studio in Heritage Hill as our primary home, but will broadcast the noon newscast daily from downtown.”
The network also added a studio in the Comerica Building in downtown Kalamazoo, at 151 S. Rose St., overlooking Bronson Park. Its first broadcast is today.
GRAM originally designed the new studio space for community engagement activities and programming. Those functions now take place in the museum’s lobby, the welcome center.
WOOD TV 8 and GRAM began their partnership in 2012, broadcasting from a temporary studio each year during ArtPrize.
The GRAM WOOD TV Media Arts Center will offer educational programming, currently in development, for students of all ages. Participants will learn about art from a variety of perspectives.
“The Media Arts Center…is the first time a museum has served as a news and community programming destination, production center and media display experience,” said Dana Friis-Hansen, director and CEO, GRAM. “We look forward to our continued relationship with WOOD TV 8 and further enhancing the vibrancy of our city center.”
Nexstar Media Group is a company that focuses on local news for traditional media, digital and mobile media platforms.
It owns, operates programs or provides sales and other services to 171 television stations and related digital multi-cast signals reaching 100 markets, or about 39 percent of all U.S. television households.
The company’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW.
The Grand Rapids Art Museum is internationally known for its distinguished design and LEED Gold certification.
Established in 1910 as the Grand Rapids Art Association, the GRAM includes more than 5,000 works of art, including American and European 19th- and 20th-century paintings and sculptures and more than 3,000 works on paper.
The GRAM also has a growing collection in the area of design and modern craft, reflecting the city’s history of manufacturing and design.