Human Resources, Retail, and Small Business & Startups

Chamber producing summit on customer service

May 16, 2017
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ZingTrain customer service art
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The Grand Rapids Area Chamber of Commerce is offering a customer service training program as part of its Small Business Summit next week.

The chamber is bringing ZingTrain, the training brand of Ann Arbor’s Zingerman’s Delicatessen, to Grand Rapids.

The workshop teaches Zingerman’s approach to customer service and offers “plenty of opportunities” for discussion and hands-on practice.

The event will take place from 7:30 a.m.-noon, May 23, at the Goei Center, 818 Butterworth St. SW.

Tickets are $200 for members, $400 for nonmembers and $1,200 for corporate member tables.

After becoming known for its customer service, Zingerman’s developed ZingTrain to help other companies learn how to “recognize and validate” the customer’s experience while collecting valuable information that can later be “considered by leaders to implement real change in your organization.”

Zingerman’s approach has been successfully applied in a wide variety of businesses and nonprofits that are committed to improving the quality of their customer service, including specialty food and other retailers, universities, banks, insurance agencies, health care providers, IT professionals, museums, schools and libraries.

Elnian Gilbert, trainer with Zingerman’s Training, will serve as the keynote speaker and Tabitha Mason, venue manager for Zingerman’s Cornman Farms, also will participate in the training.

Registration is available here.

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