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Women's fashion brand opening store

June 1, 2017
| By Pat Evans |
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Duffield Lane models
Duffield Lane, founded in 2013, is a fashion brand for "classic style" and "modern comfort." Photo via

A women’s fashion brand is opening a store in a Grand Rapids suburb.

Grand Rapids-based Duffield Lane will open the location today in East Grand Rapids, at 2237 Wealthy St. SE. The location is the brand's first store.

Jamie Loeks Duffield first launched the clothing brand and online store in 2013.

“It’s been exciting to experience the growth of this brand,” Loeks Duffield said. “We’ve experienced success with our wholesale buyers and being in shops around the country, and now we’re turning our focus to direct-to-consumer retail as our next big phase of growth.”

Loeks Duffield gave up her career at a Miami law firm to start the brand in 2014, which is now found in more than 300 stores across the country.

Her initial designs were hand-sketched, prior to learning the manufacturing and wholesale businesses.

The brand features loungewear, resort wear, dresses, tops and bottoms. Many of her pieces are inspired by her youth around the Great Lakes and are represented in the preppy and nautical designs.

Duffield Lane will also carry other brands, such as Gretchen Scott, Southern Tide, Smathers and Branson, Sunny Life, Jack Rogers and Gigi New York.

“I’m excited to open a dedicated retail space in the heart of East Grand Rapids and to be able to interact directly with customers,” she said.

A raffle will be held at the store from June 16-18 with a prize valued at $350.

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